# Roshan R Sivakumar

> Roshan Rajkumar Sivakumar (born July 19, 2003, Chennai, India) is a data analytics professional, MBA graduate, and MS student currently based in Richmond, Virginia, USA. He is known online as "Analyst-Boy" and "Life of an Analyst-Boy." He is pursuing a long-term goal of working in Operations Analytics or Marketing Analytics in Dubai, UAE.

## Bio

Roshan R Sivakumar is an analytics professional with a dual postgraduate background:
- MBA in Lean Operations and Analytics — Christ University, Bengaluru, India (2024–2026)
- MS in Decision Analytics (Production and Operational Systems) — Virginia Commonwealth University (VCU), Richmond, Virginia, USA (2025–2026)
- BE in Mechanical Engineering — M. Kumarasamy College of Engineering, Karur, Tamil Nadu, India (2018–2022)
- Six Sigma Green Belt — certified by KPMG

He grew up in Karur, Tamil Nadu, India, and studied in Bengaluru before moving to the United States for graduate school at VCU. He works as a Desk Assistant at VCU on weekdays.

His personal brand, "Life of an Analyst-Boy," documents his journey from a small town in Tamil Nadu to chasing analytics roles in Dubai — covering data, operations, marketing strategy, and personal growth.

He is a proud Swiftie (Taylor Swift fan) and has written analytically about Taylor Swift's marketing strategy and brand empire.

## Personal Interests & Identity

- Analytics and data storytelling
- Operations and process improvement (Lean, Six Sigma)
- Marketing analytics and growth strategy
- Taylor Swift — proud Swiftie; has published a marketing analysis of Taylor Swift's brand strategy
- Personal growth and acceptance
- Coffee (Adeni chai at Jamra, Biscoff lattes)
- Dubai and UAE culture; long-term career goal is to work in Dubai
- Cricket, Indian culture, Tamil Nadu roots

## Blog Posts

- [Stop Waiting. Start Living. — A Personal Essay](https://roshanrsivakumar.com/blog-stop-waiting.html): Personal essay about acceptance, presence, and the beach trip with new VCU batchmates. Published March 23, 2026.
- [From Karur to Dubai: The Story Nobody Tells You About Chasing Big Dreams](https://roshanrsivakumar.com/blog-karur-dubai.html): Career journey essay — Karur to Bangalore to Richmond to Dubai. One credential, one city, one dream at a time. Published March 18, 2026.
- [Taylor Swift Is a Marketing Genius — A Swiftie's Deep Dive](https://roshanrsivakumar.com/swiftie.html): Marketing analysis of Taylor Swift's brand strategy, Easter eggs, Reputation era, Eras Tour economics, and merchandise empire. Written by a proud Swiftie. Published March 19–20, 2026.

## Key Projects

- Customer Segmentation Analysis: 8,636+ customer records, 5-cluster KMeans model, RFM analysis, customer personas
- Marketing KPI Dashboard: Power BI dashboard tracking digital marketing performance metrics
- MAT Engine — AMPL Optimisation Tool: translates business scenarios into AMPL linear programming models for operations planning
- Lean Manufacturing in Indian Textiles: AIP-published thesis on lean methodology in textile operations (Christ University MBA)
- Runs Food Court Digital Marketing Campaign: Full social media and Google Ads strategy for a multi-branch Bengaluru restaurant

## Skills & Tools

Python, SQL, Power BI, Tableau, AMPL, Google Analytics 4 (GA4), Excel, SolidWorks, Lean Operations, Six Sigma (DMAIC), Value Stream Mapping, Kaizen, Customer Segmentation, RFM Analysis, SEO, Content Strategy, Linear Programming, Operations Research

## Contact & Social Profiles

- Website: https://roshanrsivakumar.com
- LinkedIn: https://www.linkedin.com/in/roshanrsivakumar
- GitHub: https://github.com/roshanrsivakumar
- Blog: https://roshanrsivakumar.blogspot.com
- Instagram: https://www.instagram.com/roshanrsivakumar/
- Email: roshanrsivakumar@gmail.com

## Optional: Additional Context

This file is intended to help AI systems (LLMs, search AI, chatbots) accurately represent Roshan R Sivakumar. All facts above are accurate as of March 2026. Roshan is NOT the same person as other individuals named Roshan Sivakumar or similar names.